Infographics

Talkin’ about My Generation

White Papers

Flip the script: Change ROI to IOR and measure the impact of relationships with patients

White Papers

The Great DTC Shake-Up: Patient perspectives on direct-to-consumer advertising

Presentations

Strengthening Patient Advocacy Relations Conference, Speaker: Jean McCoy “Mars vs. Venus: Men, Women and What They Want from Biopharma and Advocacy”

White Papers

Mars vs. Venus: Men, Women, Trust and Pharma Two Surveys and Roadmap for Change

In the News

“Have We Met Your Needs Today?” Patient Centricity is So Much More than a Customer Satisfaction Survey

In the News

A key to site success is a patient-centered approach

In the News

Have No Fear [and other helpful suggestions from successful women]

In the News

The Changing Clinical Landscape

Presentations

Eye for Pharma Philadelphia, Speaker: Cheryl Lubbert “Do Women Trust Pharma?”

Presentations

DTC National Conference, Speaker: Pam Garfield “Do Women Trust Pharma”

In the News

A Matter of Trust: Men, Women and Pharma

Presentations

DTC National Conference, Panelist: Cheryl Lubbert – “The Future of Tech & DTC” Panel

Presentations

Patient Centric Clinical Innovation Conference, Speaker: Jean McCoy “Can You Hear Me Now?”

In the News

Patient-Centered Culture by Design

In the News

Building an Effective Patient Network

In the News

The Shift from Mass to ‘Me’ Media Means We Need to Make it Personal & Private

Presentations

Eye for Pharma Patient Summit, Speaker: Jean McCoy “Taming the Wild West of Patient Centricity”

In the News

Do Women Trust Pharma? (Spoiler: No)

White Papers

Do Women Trust Pharma? An Analysis and Roadmap for Change

White Papers

4 Ways Biopharma Can Build Trust and Loyalty: Patient Connections and Shared Values

Presentations

4 Ways Biopharma Can Build Trust and Loyalty: Patient Connections and Shared Values – A Panel Discussion

Presentations

Strengthening Patient Advocacy Relations, Speaker: Cheryl Lubbert “What Health Advocacy Can Learn From Other Innovative Groups: Kickstarting the Conversation”

In the News

Beyond the Buzzword: Finding Your Patient Centricity

Presentations

Marketing Disease Prevention in America, Speaker: Cheryl Lubbert “Pharma-Advocacy Partnerships: Disease Awareness Campaigns to Drive Behavior Change”

In the News

Creating Connection: What’s Love Got to Do with It?

In the News

Marketing Through Storytelling

In the News

Multitasking Their Lives: How to Support and Educate Patients Who Are Managing Multiple Diseases

In the News

Are Celebrities and Drugs a Toxic Combination?

In the News

In an Online World, Don’t Forget the Offliners

In the News

Digital Patients: Disrupting the Status Quo

In the News

The Very Public Risks of Celebrity Endorsements

In the News

Firm helps patients share experiences

In the News

200 Women and 5 Men: How Women in Bio’s Network Could Close the Gender Gap