Our team shares deep biopharmaceutical industry experience and a unique vision for shaping healthcare around patient needs.

Cheryl Lubbert

Chief Executive Officer

Cheryl leads based on an unwavering belief in the power of connecting people and the authenticity of the patient voice. With 20+ years experience leading divisions and creating markets for the largest biopharmaceutical brands in the world, she saw the power of the patient in transforming healthcare. This led her to grow a small consulting agency into a premier patient engagement company by assembling a team of committed leaders to deliver on this vision. Her ability to apply critical operational processes and organizational design from Fortune 500 companies created a foundation to ensure broad success and continued growth.

Peter Brown


In his role as President, Peter leverages more than 20 years of experience building and scaling healthcare companies. He leads the company as we expand our proprietary, compliant patient engagement solutions and services that connect biopharma companies with patients to amplify the impact of patient voices. Brown’s career has spanned hospice and home health software solutions, payor solutions and foundation funded healthcare projects in developing countries. He is the Founder and President of Proinligo Consulting, providing support to payers, providers and health systems for digital health services and engagement and a Fellow of the Academy for Healthcare Management.

Christina Hughes

Chief Operating Officer

Christina’s focus is on enhancing our operational framework to support organic growth efforts and expanding it’s built-for-purpose engagement solutions. She brings over 20 years of operational leadership and management experience and was recognized as a PharmaVoice 100 winner for her inspiring contributions to the life sciences industry. Christina has dedicated her career to helping life science companies achieve their growth objectives, strategy, and structure to improve the lives of patients.

Jean McCoy

EVP, Partnerships

Jean accelerates our company’s growth by ensuring we are dependable partners who are consistently bringing value to our clients. Her knowledge of what this requires is based on more than 25 years of leadership in biopharmaceutical marketing and commercialization. She is an outspoken authority on patient engagement who frequently gives keynote addresses about our pioneering work in both the commercial and clinical arenas.

Pam Garfield

EVP, Strategy and Innovation

With more than 20 years of leadership experience in publishing, new media, advocacy relations, and patient education solutions, Pam is uniquely suited to guide the development of our proprietary technology platforms and product offerings. Her proven ability to understand client needs and translate them into full-fledged solutions that make an immediate impact is what keeps us on the cutting edge of patient engagement.

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