Whitepaper: Pandemic Impact on Consumer Trust
Consumer Trust in the Biopharmaceutical Industry Still Lags Post COVID
To gain insight on these topics, we asked consumers for their opinions, in the PICT 2021 Survey on Pharma: Pandemic Impact on Consumer Trust. Our results indicate:
Industry response to the pandemic has positively impacted impressions of the pharmaceutical industry
This positive impact did not carry through when ranking pharma against other groups, with rankings the same or worse than 2017 results.
Respondents are open to communications from pharmaceutical companies to help them manage their health.